Friday, November 10, 2006

THE PARK- PASHA , CHENNAI AND ROXY, KOLKATA


The Park

Pasha, The Park, Chennai (menu/restaurant copy)
design and concept by tsk design, Bangalore

Home to Chettinad an intrepid traveler
Returns with fables of Persia whence
The sensual delights he saw there
He fashions to a palace of decadence

And for his Kismet, the beautiful concubine
Makes a private chamber like the finest of jewels
Crazed with heady sweet-scented wine
As the royal Pasha he rules!


ROXY (Name and concept note for the new bar at the Park, Kolkata)
design and concept by tsk design, Bangalore

C'mon babe
Why don't we paint the town?
And all that jazz ..
I'm gonna rouge my knees
And roll my stockings down
And all that jazz…

Roxy croons these words while dancing in the dazzling arc lights of the musical Chicago. Epitomising the glamorous, swinging era of the 20’s and 30’s, where cinema was the new opiate of the masses, where the dark mafia-run underbelly of the city was opulently disguised by the sophistication and sensuality of Hollywood and dance halls, where having your name up in lights meant just that. Roxy is a sexy, clever woman, powerful and fur clad, making her own destiny. She is the heat of the red, the animal warmth of the fur, against the masculine, cigar-scented browns and leathers of the bar.

The story of Roxy’s life evokes the drama and the nostalgic glamour of the theatre, dance, jazz and cinema of that time. The high drama of the floating mezzanine reflects the thrill of the screen and stage. The projections lend a voyeuristic twist to the theatricality, the inaccessibility of the private club. The high seated mezzanine gods look down curiously at the frolickers among chains and leather on the lower level, who in turn, gaze up in fascinated inquiry.

Roxy is short for Roxanne, which means dawn. At the dawn, or the forefront of the musical revolution of the late 60’s and early 70’s were the glam-rock, new wave band Roxy Music. The group's name was an homage to the fact that old cinemas and dance halls were often named Roxy. The juxtaposition of nostalgic and contemporary (or futuristic) themes was a distinctive feature of the band. The bar echoes this melange completely. Combinations of aesthetic experimentation and sophisticated wit, and highly developed visual presentation are common to the bar’s design as well as to the band’s music. The infusion of styles- 50s-tinged vocals splashed with 60s rhythms and 70s electronics are a mirror of the older shell of the building cleaved with the retro furniture and the very modern, almost space-age mezzanine. Even the band's image which embraced contemporary synthetic materials like spandex, shocking colors, futurist lurex jackets easily translate to the sci-fi movies of the 70’s from which the futuristic elements in the bar are inspired.

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