postcard copy
design and concept by tsk design, Bangalore
the campaign used the textures and layering inherent in the designers' work and extended the feel into postcards that showed everyday products like drills, Rin and motor oil cans being held by models. the locations were also chosen according to this feel.
our task was to integrate the description of the clothes into this aesthetic.
textured long tunic in nudes and browns with mixed block prints and stencils for RUGGED, gypsy look. worn with a silk textured jacket, CONSTRUCTED from BUILDING patch on to patch. customised, layered fabric buttons add to the hippy, FRAYED look.
White and black ensemble with STRONG graphic geometry. The skirt isshaped with extra VOLUME, and has a matte, raised effect. The top is feminine and Victorian inspired, PUNCTURED with polka dot cut-outs heavy with texture, and an open rugged finish. Woven by Ravage in silk and cotton.
our task was to integrate the description of the clothes into this aesthetic.
textured long tunic in nudes and browns with mixed block prints and stencils for RUGGED, gypsy look. worn with a silk textured jacket, CONSTRUCTED from BUILDING patch on to patch. customised, layered fabric buttons add to the hippy, FRAYED look.
White and black ensemble with STRONG graphic geometry. The skirt isshaped with extra VOLUME, and has a matte, raised effect. The top is feminine and Victorian inspired, PUNCTURED with polka dot cut-outs heavy with texture, and an open rugged finish. Woven by Ravage in silk and cotton.
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