wordsetc.

fiction and non-fiction: writing and copy editing

2011-03-17T11:43:00.000-07:00

http://www.zubaanbooks.com/zubaan_books_details.asp?BookID=108

packaging copy

2011-03-04T11:14:00.001-08:00

Doodle Den

Design: Anandi Chowriappa

Nourish Foods

Design: Mixed Juice Design

new brochures

2011-03-04T11:07:00.000-08:00

Brochure for Narayana Hrudayalaya Healthcity, Bangalore

Design: tsk Design

Prospectus/Brochure for The Magical Years, a Montessori school in Bangalore

Design: Trapeze

some hospitality collateral

2009-06-08T07:33:00.001-07:00

The Park Hotels (more Park projects below)

Living, The Park Magazine (editorial content and conceptualisation)

design and concept by tsk design, Bangalore

Aqua (collateral development and copy)

design and concept by tsk design, Bangalore

Peppermint Hotels (collateral development and copy)

design and concept by tsk design, Bangalore

magazines, manuals, catalogues: editing and writing

2009-06-08T07:01:00.000-07:00

Parry Travels (content and concept)

design by Smita Sajnani

About Us Catalogue (foreword and firm write up)

design and concept by tsk design, Bangalore

Triton (technical manual rewrite)

design by Exit Design, Bangalore

websites and blogs

2009-06-08T06:30:00.000-07:00

Concept and content development

http://www.pierianservices.com/ (financial and HR IT services) designed by Apparatus
http://www.kynkyny.com/ (art gallery) designed by Trapeze

www.inventureacademy.com

http://www.mummyknowsbest.com/
http://www.foleydesigns.com/
http://www.purpleorange.net/ (lifestyle products) designed by Ram Sinam

http://www.oomphlife.com/ (fitness) designed by Athreya Chidambi
http://www.minglebox.com/ (social networking)
http://www.fistworldwide.com/ (sports academy)
http://www.eltelinustries.com/ (transformer manufacturer)
http://www.rangashankara.org/ (theatre) designed by Ray%Keshavan
http://www.alignor.com/ (US dispute resolution company)
http://www.minnieandme.com/(children’s products)designed by Kusum Thumallapalli
http://www.indianwindow.com/web/index.htm (window dressing)
http://www.cheexperience.com/ (hospitality and event management)
http://www.justlaw.co.in/
http://www.20north.com/ (online retail) designed by Delight
http://www.tripkraft.com/ (travel website) designed by Kusum Thumallapalli
http://www.centuryrealestate.in/ designed and conceptualised by tsk design
www.urbanreserves.com

Seeding and Articles
http://www.grapevine.in/
http://www.asklaila.com/
http://www.holidayiq.com/
http://www.trendy.in/
http://www.bankbazaar.com/

names and taglines

2009-06-06T00:31:00.000-07:00

Roxy at The Park, Kolkata (name and concept note)

collateral designed by tsk design, Bangalore

The Jewelry Project (name of sub brands and collections, labels, invites, and exhibition collateral)

www.mummyknowsbest.com (name and content for website)

PeppermintHotels (name and in room collateral copy)

design by tsk design

Living, The Park Magazine (name and editorial content)

concept and design, tsk design

Brochures

2009-06-04T23:42:00.000-07:00

Inventure Academy (content)

design and concept by tsk design, Bangalore

Avesthagen (brochure content and annual report)

design by Trapeze, Bangalore

Purple Orange (brochure content)

design by Ram Sinam

Lipton (content and ideation)

design by Charmaine D'Souza

Champion Reef Golf Homes (brochure content, ad copy)

The Invisible River by Gautam Raja (brochure, press materials)

CONTACT

2006-11-10T05:12:00.000-08:00

RUCHIKA CHANANA at ruchika@wordsetc.in; or call on #+91 98450 33482 for any queries.

THE JEWELRY PROJECT

2006-11-10T05:07:00.000-08:00

invites, labels and exhibition collateral copy

design by Smita Sajnani

MORE PROJECTS: PARRY TRAVELS

2006-11-10T05:02:00.000-08:00

Parry Travels is a pioneer in complete travel solutions. With over 50 years of committed and reliable service, the agency is one of the leading IATA and TAAI travel agents in India, is recognized by the ITDC, TTDC and is a member of PATA.

Parry Travels has a team of well-trained personnel that are equipped and trained to handle any travel requirement both International as well as Domestic, with tickets delivered right to your doorstep. A sophisticated computer reservation system, on par with international standards, forms the perfect partner to our dedicated team.

We offer the most competitive options for anyone one with the desire to travel- Domestic & International packages, tailor-made to suit individual tastes. We also handle ticketing, visa/passport formalities (we are licensed by the Ministry of External Affairs to do so) and hotel bookings. An added advantage is our ‘vacation now-pay later’ scheme. Our tie-ups with travel operators around the globe ensure hassle free holidays that allow even a first time traveller to feel completely at ease.

Get in touch with us for the treat of a lifetime. If you need a vacation, we have the destination. Travel to exotic locations in India and explore the magic of Rajasthan, or experience God’s own country- Kerala.

If globe trekking is what you are into, then journey to mystical Egypt, climb every mountain of Switzerland or shop till you drop in Dubai. You decide, and we will find the perfect holiday for you!

Parry Travels. Bringing you the finest experiences in travelling around the globe, for the best price possible.

Parry Travels is part of the Murugappa group, a 100-year-old conglomerate that has 29 companies and over 28,000 employees in its prosperous and growing family.

Domestic packages start at Rs. 10,000 and International packages start at
Rs.20, 000.

THE PARK- PASHA , CHENNAI AND ROXY, KOLKATA

2006-11-10T04:52:00.000-08:00

The Park

Pasha, The Park, Chennai (menu/restaurant copy)

design and concept by tsk design, Bangalore

Home to Chettinad an intrepid traveler
Returns with fables of Persia whence
The sensual delights he saw there
He fashions to a palace of decadence

And for his Kismet, the beautiful concubine
Makes a private chamber like the finest of jewels
Crazed with heady sweet-scented wine
As the royal Pasha he rules!

ROXY (Name and concept note for the new bar at the Park, Kolkata)

design and concept by tsk design, Bangalore

C'mon babe
Why don't we paint the town?
And all that jazz ..
I'm gonna rouge my knees
And roll my stockings down
And all that jazz…

Roxy croons these words while dancing in the dazzling arc lights of the musical Chicago. Epitomising the glamorous, swinging era of the 20’s and 30’s, where cinema was the new opiate of the masses, where the dark mafia-run underbelly of the city was opulently disguised by the sophistication and sensuality of Hollywood and dance halls, where having your name up in lights meant just that. Roxy is a sexy, clever woman, powerful and fur clad, making her own destiny. She is the heat of the red, the animal warmth of the fur, against the masculine, cigar-scented browns and leathers of the bar.

The story of Roxy’s life evokes the drama and the nostalgic glamour of the theatre, dance, jazz and cinema of that time. The high drama of the floating mezzanine reflects the thrill of the screen and stage. The projections lend a voyeuristic twist to the theatricality, the inaccessibility of the private club. The high seated mezzanine gods look down curiously at the frolickers among chains and leather on the lower level, who in turn, gaze up in fascinated inquiry.

Roxy is short for Roxanne, which means dawn. At the dawn, or the forefront of the musical revolution of the late 60’s and early 70’s were the glam-rock, new wave band Roxy Music. The group's name was an homage to the fact that old cinemas and dance halls were often named Roxy. The juxtaposition of nostalgic and contemporary (or futuristic) themes was a distinctive feature of the band. The bar echoes this melange completely. Combinations of aesthetic experimentation and sophisticated wit, and highly developed visual presentation are common to the bar’s design as well as to the band’s music. The infusion of styles- 50s-tinged vocals splashed with 60s rhythms and 70s electronics are a mirror of the older shell of the building cleaved with the retro furniture and the very modern, almost space-age mezzanine. Even the band's image which embraced contemporary synthetic materials like spandex, shocking colors, futurist lurex jackets easily translate to the sci-fi movies of the 70’s from which the futuristic elements in the bar are inspired.

IKAN RELOCATIONS

2006-11-10T04:49:00.000-08:00

IKAN (brochure copy)

In 1996, two young men thought up a fledgling idea. This idea, born in a small room in New Delhi, escalated into a pioneering enterprise. An enterprise that now has a 100 employees and works out of 15 locations (including Bangladesh, Sri Lanka and Pakistan), and is an undisputed leader in domestic and global relocation services. An enterprise that has facilitated over 4000 relocations and made the lives of 200 clients so much simpler.

For 10 years IKAN Relocations has provided comprehensive relocation and related solutions reinforced by the newest technology, guided by highly qualified consultants, and supported by partnerships with leading international mobility management companies.
Along the way, we have added a few notches to our belt.

We are distinguished by the fact that we have key decision makers at multiple locations, so operational quality, efficiency and accountability is paramount and inevitable. We are the leading immigration service provider in the country, and represent the best global relocation and immigration service providers. We are founder-partner of the Reloc8 Asia Pacific Group. We are among a select group of companies that provide continuous support to assignees through tenancy management programs and financial management services. And we have garnered a reputation as one of the finest Art handling companies on the subcontinent.

Within IKAN too, there has been tremendous growth and evolution. Under our umbrella we have IR Moving Concepts (In-house Packing & Moving), HHG Removals Division (India’s fastest growing Packing & Moving Company) I-Fin (Financial Management Services & Furniture Rental) and I-Realtors (Real Estate Management). And we’re not stopping there- future plans include Record Management services, Service Apartments and a Hospitality division.

The true secret of IKAN’s success lies in our trusted team of personnel who have tuned in perfectly to a winning formula- a set of values that the company thrives on to reach unparalleled heights in the business of smoothening the process of employee mobility. The more we grow, the more we depend on these ideals to inspire us, never losing sight of our commitment to personalized and customized service to clients during a period that is full of challenges.

Trust, Experience, Reliability, Empathy, Responsiveness, Focus…these are the core values that make IKAN what it is today. An enterprise that unravels the human and logistical challenges of relocation to allow the easy bridging of cross-cultural differences and the seamless, comfortable integration of expatriate families into new and unfamiliar environments.

IKAN commemorates a decade of bridging boundaries by thanking you for your constant and staunch support. We invite you to join us in our celebrations as you have in our journey.
At HINT, the lounge at Bangalore Central, on the 21st of July, 7.30pm onwards

abhijit bansod-brochure

2006-10-29T02:20:00.000-08:00

Abhijit Bansod
A jesters muse…

Abhijit Bansod is a quirky designer who thinks not just out of the box, but out of the whole carton. In the circus of life his lateral line of thought is the jester's domain. His products are alive…they speak a strange language that everyone understands.. Layered with whimsical wit and a jack-in-the box love of surprise, the products also conjure in us pain and emotion. They escape the Pandora’s box of mere functionality to beautifully reveal stories and poems to us.

Abhijit’s products talk to you, not just about you. He believes that there is interactivity between products and their users, heightening creativity and imagination. His designs leak from his pores, evolving from his journey through life- getting inspiration disguised as lightning bolts from people, nature and everyday situations. Invoking memory. Interpreting contemporary culture in his inimitable and rather eccentric way.

Putting the human back in design.

SPINN BANGALORE

2006-10-29T01:36:00.000-08:00

SPINN, BANGALORE
(name and menus
invites)

collateral design by tsk design, Bangalore

F BAR NEW DELHI

2006-10-29T01:35:00.000-08:00

F-BAR NEW DELHI (invite copy and ideation)

design and concept by tsk design, Bangalore

RAVAGE POSTCARDS FOR FASHION WEEK

2006-10-29T01:29:00.000-08:00

postcard copy

design and concept by tsk design, Bangalore

the campaign used the textures and layering inherent in the designers' work and extended the feel into postcards that showed everyday products like drills, Rin and motor oil cans being held by models. the locations were also chosen according to this feel.
our task was to integrate the description of the clothes into this aesthetic.

textured long tunic in nudes and browns with mixed block prints and stencils for RUGGED, gypsy look. worn with a silk textured jacket, CONSTRUCTED from BUILDING patch on to patch. customised, layered fabric buttons add to the hippy, FRAYED look.

White and black ensemble with STRONG graphic geometry. The skirt isshaped with extra VOLUME, and has a matte, raised effect. The top is feminine and Victorian inspired, PUNCTURED with polka dot cut-outs heavy with texture, and an open rugged finish. Woven by Ravage in silk and cotton.

CLIENTS

2006-10-29T01:08:00.000-08:00

CLIENTS
Corporate

AVESTHAGEN

SUBRAMANYA CONSTRUCTION

SHERSTON SOFTWARE, UK

ELTEL INDUSTRIES

ALIGNOR DISPUTE SETTLEMENT, USA

THE CENTURY GROUP

UB

WIPRO

BANKBAZAAR.COM

LAW QUEST INTERNATIONAL

PIERIAN SERVICES

CHAMPION REEF

JUSTLAW
BHARTIYA

Hospitality

THE PARK HOTELS

THE TAJ GROUP OF HOTELS

AURA RESTAURANT

BACCHUS F&B CONSULTING

F BAR

180 PROOF

HYPNOS LOUNGE BAR

KHYBER RESTAURANT, MUMBAI

PEPPERMINT HOTELS

NILARYA BELGIAN BEERS

URBAN RESERVES

VASUNDHARA RESORTS, KERALA

ROYAL RICE

THE OBEROI GROUP

 

Lifestyle 

TITAN INDUSTRIES/ TANISHQ 

PURPLE ORANGE 

RAVAGE DESIGNER CLOTHING 

KHOSLA ASSOCIATES 

ALLY MATTHAN SCENTS 

THE JEWELRY PROJECT 

SUTRA TEXTILE DESIGN

THE DESIGN STORE 

PRESTIGE THE MAN STORE 

TRENDYLICIOUS 

VOGUE MAGAZINE 

INDIA TODAY 

MINGLEBOX 

20 NORTH 

WHEAT TREAT

JADE MAGAZINE

RAINTREE HOTELS 

JAIPUR GEMS
NOURISH ORGANICS

Design Firms 

TRAPEZE DESIGN 

TSK DESIGN

BLUEFUNK DESIGN, CHENNAI / BERLIN

EXIT DESIGN 

DELIGHT 

APPARATUS DESIGN

FOLEY DESIGNS

MIXED JUICE DESIGN

Entertainment and the Arts

MTV 

KIMAAYA PRODUCTIONS 

SHOWSTUFF ENTERTAINMENT, MUMBAI 

PHASE ONE 

RAVE MAGAZINE 

ELLE DÉCOR 

RANGASHANKARA THEATRE 

KIMAAYA PRODUCTIONS 

JAGRITI THEATRE

Education and Others

EDUTECH 

INDUS LEARNING SOLUTIONS 

FIST TENNIS ACADEMY 

INVENTURE ACADEMY
THE MAGICAL YEARS (Montessori School)
NARAYANA HRUDAYALAYA